Inception® is formulated with animal protein first to serve your canine companions’ needs. We understand your canine companions are carnivore first, omnivore second and thrive with good animal protein in their diets. At Inception® , we ensure our first two ingredients are animal protein. Our formulas are free of potatoes, legumes, corn, wheat, soy, artificial colors, flavors, and preservatives. We want to give your canine companions everything they need for a long and happy life with you. 

Chicken, chicken broth, oats, natural chicken flavor, agar-agar, potassium chloride, vitamins (vitamin A supplement, vitamin D3 supplement, vitamin E supplement, niacin supplement, d-calcium pantothenate, thiamine mononitrate, pyridoxine hydrochloride, riboflavin supplement, folic acid, vitamin B12 supplement), salt, choline chloride, minerals (zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, sodium selenite, calcium iodate) taurine, calcium carbonate.

Crude Protein ………………. 8% MIN

Crude Fat ……………………. 3.5% MIN

Crude Fiber ………………….2% MAX

Moisture ……………………..78% MAX

Feeding Instructions